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A fork in the road for advertising
I often find myself wondering how far the advertising invasion will go; dissatisfied with the shrinkage of traditional channels and the still unconfirmed power of the internet, we find that new ideas...
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Clarifying digital and mobile
It is about time that the industry stopped referring to digital and mobile as channels or as media; we are mature enough now to understand that these are not specific enough and do not group together a...
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Disruption for mind and body
I went last night for my first training sesssion at Concept 10 10 here in Dubai, this is a very different approach to the gym that uses very heavy weight against isolated muscle groups, doing very slow...
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Data is the new marketing drug
The title of this post is confusing, because data isn’t really new, but maybe we haven’t thought of it as a drug before. Data has been around in marketing as long as P&G and J&J have been...
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Digital strategy is dead – Long live digital strategy
Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last...
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Social CRM is CRM via new channels
There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it direct marketing to digital natives before someone...
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Is a Facebook page the new blog?
There is a mad rush going on, a rush as marketers are waking up to social media and wondering what to do – for a long time their agencies and consultants have laid out strategic plans to approaching...
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The end of ATL/BTL, the birth of Paid, Owned, Earned
For the better part of 2010 and as both agency structures and the work we are doing becomes less TV and press centric and more about humans and ideas, we have been searching for the right terminology...
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Social Media Memories from Birth
My daughter, Victoria Bradshaw-Zanger, was born last Monday 11th April – exactly a week ago. Every step of the way was captured by photos, tweets, SMS, MMS and even live phone calls. There are some...
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Leading By Example – Socially
This post is part of the #UsBlogs weekly theme: Social Media in C-Suite If social media is about changing the world and the way that we do business, then how it is adopted, accepted and used by members...
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